Reward Programmes and Shoppers burn VOW when they use v$. Retailers burn VOW in the process of distributing and accepting v$. Minting Hearts allows the wider community to burn VOW too. Hearts do not have any value outside of their artistic value as an NFT and of course the honour of knowing you have played your part. However, every purchase directly benefits every single member of our growing community by reducing the overall VOW supply and by funding v$ loans.